Creating the Stage for
Transformation and Growth

Business and communication strategy for founders, leaders and organizations with ambition

How We Work

Partnership that brings judgement, capacity and inspiration

EXPLORE

Map dimensions of the challenge

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Understand operating environment and macro context

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Gather inputs and fresh perspectives

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Challenge assumptions

DEFINE

Synthesise insights and distil critical drivers

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Define strategic framework and success metrics

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Build consensus and alignment

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Roadmap for change

INSPIRE

Encourage and stimulate creative potential

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Build partnerships within and beyond your organisation

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Embed thinking and support behaviour change

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Ideate new solutions

We get to know the dynamics of each organisation, spend time alongside you and determine the most effective series of interventions to effect change.

Our work is built on:

Context-driven insight — understanding your industry, culture and strategic landscape. Expanding horizons and bringing external stimulus to your challenges
Integrated thinking — connecting business goals with communications and execution. Thinking beyond silos and building influence across teams, geographies and functions.
People-centred impact — Understanding the human dynamics that drive team behaviour and teams. Motivating behaviour change

Proscenium Strategies brings fresh thinking, partnership, and solutions for companies large and small, across a wide range of sectors

Proscenium Strategies is a business and communications consultancy that works with founders and senior leadership teams at moments of growth and transformation.

Whether you’re a scale-up business tackling new markets, or a complex organisation looking to reset, we ensure ambitions can be accelerated by creating clarity, cohesion and confidence. We believe equal focus must be given to Vision and Delivery and take pride in having a strong focus on how progress will happen over time.

Proscenium Strategies works at the intersection of business planning, strategic communications and organisational change. Our start point varies but our approach is always lateral and specific to the dynamics across your organisation.

Just as many theatres around the world use a proscenium arch to frame the action and create a focal point for engagement, we create the framework, environment, alignment and stimulus to bring your ambitions to life.

Lisa’s involvement with the review of our Brand Communications and Marketing structure and operating model was superb. She learned the subtleties of our business and industry quickly, consulting credibly with our leaders and partners, and was incredibly proactive and thoughtful in how we approached the work.

She has deep expertise in the field and proved to be an excellent facilitator for our team days. Lisa also understood the nuances of a business that needs to think both globally and locally and provided great insights in how to hold true to a well-articulated brand whilst allowing for relevant market differentiation. The result was both strategic and practical and set the function up for future success. I wouldn’t hesitate to recommend her.

Chief People Officer, International, Global Insurance business

What We Do

Partnership at key moments of change and opportunity

All companies – big and small – feel the potential drag of complexity. Decision making gets blurred, there are competing priorities and sometimes the original clarity of purpose gets lost.

We help organisations clarify and articulate the vision, align teams through understanding, discussion and belief, and ultimately translate strategic thinking into action. Whether you’re setting a new direction, navigating rapid growth or accelerating transformation, we work with founders, leadership teams, internal comms and marketing functions, and agency partners to:

Refine business and communication strategy
Identify and prioritise high-impact initiatives
Articulate the proposition or ambition in the context of growth
Build alignment across functions and stakeholders
Turn ideas into executable plans and behaviours that deliver outcomes

And a catalyst for progress, we help leaders to maintain momentum and action.

We Believe

That context is everything

That however specific the need, understanding the bigger picture is always important

That curiosity and imagination should be championed

That a well-constructed, well-timed conversation can spark belief, action, and momentum

That impact is achieved when the spotlight moments are mapped together with the small human interactions that happen every day

Experience

Lisa Collin founded Proscenium Strategies in 2018 after a long career in Marketing and PR leading multi-faceted global projects for a diverse range of businesses. She now supports founders and leaders at scaling companies to maximise their growth potential and leadership teams at large MNCs to handle transformation effectively.

Her focus is partnership and helping make vision become reality. She understands the agility required within the scale-up and SME community, but also the matrixed dynamics of larger organisations. Lisa is happy to play the role of team catalyst, to be embedded as fractional support, to offer objective consultancy or to mentor key talent.

More about Lisa here

...a global team of senior specialists

Lisa is also a founding member of Fluid and a member of Folgate Advisors.

Both communities offer access to global collective of independent senior specialists from Rio to New York and Jakarta to Mumbai, who come together in different constellations to solve communications-intensive business issues.

MORE ABOUT FLUID MORE ABOUT FOLGATE

"truly impressive"

The support Lisa has provided to my executive team and I has been incredible. Her ability to understand our business, our culture, our values and the wider industry context in which we work has been truly impressive. Within the first few months Lisa was able to think, talk and advise as if she had been with us for years.

She is proactive, has a genuine interest in our business and our team and has gone way beyond expectations multiple times in our time working together. We hired Lisa as a consultant to advise us on branding, marketing, PR and communications for our global business.

As well as providing support in these areas she has been able to take a much wider view of our overall business strategy and provide support that considers the entire picture.

Callum Thomas, CEO, Thomas Thor Associates